Interviews

Ariane van Marcius – Now|New|Next

Ariane van Marcius is the founder and owner of Now|New|Next, a boutique agency that specialises in supporting companies in their food and packaging innovation. She is a trendwatcher in product innovation, branding and design. Her additional interests lie in disposable and circular materials, millennials and eco-strategies.   Your best salesperson According to Ariane, the main…
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Mart Vonk – Vandebron

Mart Vonk is Head of Growth Marketing for Vandebron. He is responsible for Brand (brandcommunication), Sales (new clients) and his team is also the creative strength of the company. Mart explains that Vandebron is not an energy supplier. They are a service provider that help people do something sustainable. Mart: “Energy is the means for…
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Liz Zwerver – Brabantia

Liz Zwerver is the Director of Value for Brabantia. She is responsible for marketing and innovation at the international interior design brand, with its roots in The Netherlands. She manages renewal for both the product portfolio and the brand. Brabantia sees innovation as a vital part of their company strategy and employs a consumer centric…
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Dionne van Delft – Hero

As a Marketing Manager, Dionne van Delft is responsible for the Benelux marketing team for Hero Baby and Organix. Within Hero most product innovations are internationally centralised in the Group; especially where it concerns Formula Milk, which is highly complex in composition and in regulatory requirements. Hero’s baby food brands, Hero Baby in Belgium and…
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Geert Heestermans – Perrigo

Geert Heestermans is Marketing Director at Perrigo Netherlands, previously known as OmegaPharma. Perrigo is the largest company in self-care products in The Netherlands. And subsidiary of the Branded Consumer Healthcare division of the global Perrigo Group. Brands involved are among others, Davitamon, Biodermal, Coldrex, Gehwol and Predictor. Prior to Perrigo, Geert has lived and worked…
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Annemarie Joosen – Marktplaats

Annemarie Joosen is CMO at Marktplaats and its Belgian equivalent 2ehands.be. A common thread throughout her career is the challenge to match behavioural data with ‘softer’ brand-KPIs, which she has explored in companies ranging from Dunnhumby to Staatsloterij and Madurodam. Often with the objective to fuel change. Within Marktplaats the key challenge is to gain…
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Kevin Sharpless – Bloomberg

Kevin Sharpless is Head of Marketing EMEA at Bloomberg Media Group. Bloomberg is a major global provider of 24-hour financial news and information, including real-time and historic price data, financial data, trading news, and analyst coverage, as well as general news and sports. Its services, which span its own platform, television, radio, and magazines, offer…
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Marieke van Balen – PepsiCo

Marieke van Balen is one of the 3 Commercial Directors at PepsiCo Benelux. PepsiCo’s brand portfolio is divided in 3 categories: Snacks, Nutrition and Social Beverages; Marieke is responsible for Nutrition which includes the brands Quaker, Tropicana, Looza, Alvalle and Naked. Her role combines both marketing and category management. The approach to combine marketing and…
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Remco Armee – Independer

Remco Armee is the e-Commerce Director at Independer and responsible for a broad range of tasks including marketing, business intelligence and data science, UX and product. Independer was launched in 1999, with the objective to make the financial world more transparent and fair. Nowadays, Independer helps over 1 million clients to make better financial choices.…
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Pijlman en van den Boogaard – EnergieDirect

Growing in a challenger market Realising brand growth as a challenger in the market can be difficult. You want to realise a constant growth and you want it to be long-term. This brings us to Leonoor van den Bogaard, Manager Marketing & Communication and Jorrit Pijlman, Marketing Director, at Energiedirect.nl. Jorrit: “We’re a challenger brand…
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