Peijnenburg on brand growth: Media is a way to build the necessary memory structures! At Royal Peijnenburg we had the pleasure to speak to Rene Groen, General Manager and Jeroen Harks, Marketing & Category Manager. Rene and Jeroen have a local mandate and they work close together with the Belgian headquarters. They do however determine…
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Jolanda Ravenek is Manager Marketing Communications in the Dutch energy market for not only Eneco, but also for Oxxio, Woonenergie and Toon. Jolanda is responsible for all client communication, marketing, PR, loyalty, and campaigns. What are your main KPI’s for growing your brand? The most important of all KPI’s is churn, according to…
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Esther Oostrom is Manager Communications & Content at the department Marketing Particulier of Aegon Netherlands. She is responsible for content campaigns, creation and media. Aegon is one of the world’s leading providers of life insurance, pensions, mortgages and asset management. The Dutch roots date back to 1844. Today, Aegon has operations in over 20 countries,…
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Nicolas van Bekkum is Commercial Director of FarmCamps and is responsible for sales, marketing and ICT. FarmCamps is a Dutch travel organization, providing luxurious glamping holidays at Dutch farms. The first question is about the main KPI’s for growing your brand. What are these for FarmCamps? Nicolas is clear on that: “More satisfied customers!…
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Fatboy. Design products with a smile In 1998, the Finnish designer Jukka Setälä designed a beanbag unlike any other. Fatboy is – as many people think – not named after the firm shape of the beanbag, but after the artist Fatboy Slim. That name was on a CD cover which Setälä received in the…
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David Verschoor is the Director of Marketing, Partnerships & Communication (CMO) at the Dutch charity foundation De Hartstichting. This foundation has a mission to decrease the number of heart diseases by executing a comprehensive fundraising program. David is member of the management team and responsible for a department of 70 experts and professionals. In…
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Maaike Maagdenberg is Marketing Director at Cloetta Holland BV. Cloetta has a leadership position in the Dutch sugar confectionery market with number 1 or 2 positions in liquorice, gum and bagged candy. Leading brands in the Netherlands are Red Band, Venco, Sportlife, Xylifresh and King. Cloetta has a strong heritage in The Netherlands, dating back…
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For this interview we spoke to Mascha Colmans, Sales Manager at Jean Mineur Mediavision. Jean Mineur is the biggest saleshouse for cinema advertising in the Netherlands. Besides sales, Mascha is also partly responsible for the marketing around cinema advertising.
Cilesta van Doorn is listed #21 in the Adfo CMO top 100 ranking 2018. When she started at Tele2, some years ago, she had the challenge to change the Tele2 brand from a price fighter into a value champion. “You get the clients that you deserve.” According to Cilesta the clients of Tele2 -before…
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On the 4th of October Les Binet will attend on our Brand Growth Event in the Netherlands as a keynote speaker. Les is Head of Effectiveness at adam&eveDDB and is recognised as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour…
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