THE INGREDIENTS FOR BRAND GROWTH
What is it?
Ingredients for Brand Growth is a platform for and made by marketers who want to engage themselves with brand growth. Together we are looking for the things that make brands great. There are many publications concerning this topic, particularly by Byron Sharp. But does it actually work in practice? Why does or doesn’t this work? Ingredients for Brand Growth is a platform that wants to get insights and share the best and worst cases with other marketers.
Ingredients for Brand Growth’ is an initiative of DVJ Insights. DVJ Insights is a marketing research and analytics bureau that supports clients in realizing brand growth. DVJ is located in London and Utrecht (the Netherlands) and conducts many research on brand growth. In June 2018 DVJ Insights won the prestigious MOAward for the best research agency in the Netherlands. The mediapartner of The Ingredients for Brand Growth is Adfogroep, the main publisher of media and communication in the Netherlands.GO TO DVJ INSIGHTS
Throughout the year multiple interviews are conducted with marketing and media managers. All interviews will be aggregated to a sublime recipe for growth. In addition, we organize our annual event where we share the experiences of marketers with others.Interviews
The second part of our search to growth is a comprehensive, quantitative study on the developments in the field of marketing with an emphasis on brand growth among marketers. The results are annually published on this platform and of course during our annual Brand Growth event.
After the successful event in 2017, we once again organized a tasteful and high-end event in 2018 at the Miele Experience Center in Vianen (the Netherlands).
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