About The Ingredients for Brand Growth

The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realizing brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make brands great.

The Ingredients for Brand Growth is composed of three elements: an event, a study and expert interviews.  All these elements bring together marketing practice and science.

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Brand Growth Interviews

Ariane van Marcius – Now|New|Next

Ariane van Marcius is the founder and owner of Now|New|Next, a boutique agency that specialises in supporting companies in their food and packaging innovation. She is a trendwatcher in product[…]

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Mart Vonk – Vandebron

Mart Vonk is Head of Growth Marketing for Vandebron. He is responsible for Brand (brandcommunication), Sales (new clients) and his team is also the creative strength of the company. Mart[…]

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Liz Zwerver – Brabantia

Liz Zwerver is the Director of Value for Brabantia. She is responsible for marketing and innovation at the international interior design brand, with its roots in The Netherlands. She manages[…]

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Brand Growth Event 2018

On the 4th of October 2018 we organised our second edition of the Brand Growth Event. Keynote Les Binet joined us among some other great presenters while discussing last year’s theme Media. To reminisce last year’s edition, you can view the photo gallery.

Photo gallery

Brand Growth Event

Every year we organise our Brand Growth Event. We let the best speakers take the stage to share their take on how brands grow. Furthermore, we present the results of the ingredients for growth study.

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The study

The second part of our search for growth is a comprehensive quantitative study on the developments in the field of marketing.  The emphasis is on brand growth among marketers.

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Expert interviews

Throughout the year multiple interviews were conducted with marketing and media managers.
All interviews will be aggregated to give a sublime recipe for growth.

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Contact us!

Need more information? Please send us your name and email and we will inform you on short notice.