About the platform 

The Ingredients for Brand Growth is an initiative of DVJ Insights, a marketing research and analytics bureau that supports clients in realizing brand growth. The platform is for and made by marketers who want to engage themselves with brand growth. Together we are looking for what makes brands great.

There are many publications concerning this topic, particularly by Byron Sharp. But does it actually work in practice? Why does or doesn’t this work? Ingredients for Brand Growth is a platform that wants to get (scientific) insights and share the best and worst cases with other marketers.

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Les Binet (Keynote)

Les has written extensively on how advertising works, how to make it work better, and how to evaluate it.


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Cilesta van Doorn (Expert)

Read the Expert interview with the Managing Director Marketing, Brand and Communications Tele2. 


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Ron Blaauw (Gastrobar)

Taste the finest ingredients from top chef Ron Blaauw (Gastrobar). Excellent food and the best wines available. 


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Brand Growth Event 2018 

On the 4th of October we’ll organize our second edition of the Brand Growth Event. Keynote Les Binet will join us together with some other great presenters on our theme of this year: MEDIA. 

Take a look at our 2017 edition of the Brand Growth Event. Get inspired for this event on the 4th of October. Tickets are available now!

GO TO THE EVENTPAGE

Buy tickets now! Early bird still available.

Go to our ticketpage and see our Early Bird offer: € 295,- instead of € 395,-!

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Marketing Expert Interviews 

Throughout the year multiple interviews are conducted with marketing and media managers. All interviews will be aggregated to a sublime recipe for growth. In addition, we organize our annual event about sharing the experiences of marketers to other marketers.

READ ALL INTERVIEWS

The study

The second part of our search to growth is a comprehensive, quantitative study on the developments in the field of marketing with an emphasis on brand growth among marketers. The results will be published on this platform after the summer of 2018 and off course during our event in October.

READ THE STUDY

Stay tuned

Stay tuned for the latest schedule, timing, presenters and keynotes for our 2018 edition of the Brand Growth Event. 

Fiona VanderBroeck – Chief Traveller Officer at Travelbird

Travelbird is an online travel agency, founded in 2010 in Amsterdam and operates in 11 countries. Fiona is responsible for Marketing, Customer research and the Traveller success team. Let’s call[…]

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13 June 2018 0

Cilesta van Doorn – Tele2

  Cilesta van Doorn is listed #21 in the Adfo CMO top 100 ranking 2018. When she started at Tele2, some years ago, she had the challenge to change the[…]

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31 May 2018 0

Les Binet keynote speaker for DVJ Insights

  On the 4th of October Les Binet will attend on our Brand Growth Event in the Netherlands as a keynote speaker. Les is Head of Effectiveness of adam&eveDDB and recognised as an expert in econometrics.[…]

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30 May 2018 0

Contact us!

Need more information? Please send us your name and email and we will inform you on short notice.