About the platform
The Ingredients for Brand Growth is an initiative of DVJ Insights, a marketing research and analytics bureau that supports clients in realizing brand growth. The platform is for and made by marketers who want to engage themselves with brand growth. Together we are looking for what makes brands great.
There are many publications concerning this topic, particularly by Byron Sharp. But does it actually work in practice? Why does or doesn’t this work? Ingredients for Brand Growth is a platform that wants to get (scientific) insights and share the best and worst cases with other marketers.
Les Binet (Keynote)
Les has written extensively on how advertising works, how to make it work better, and how to evaluate it.
Cilesta van Doorn (Expert)
Read the Expert interview with the Managing Director Marketing, Brand and Communications Tele2.
Brand Growth Event 2018
Take a look at our 2017 edition of the Brand Growth Event. Get inspired for this event on the 4th of October. Tickets are available now!
Marketing Expert Interviews
Throughout the year multiple interviews are conducted with marketing and media managers. All interviews will be aggregated to a sublime recipe for growth. In addition, we organize our annual event about sharing the experiences of marketers to other marketers.
The second part of our search to growth is a comprehensive, quantitative study on the developments in the field of marketing with an emphasis on brand growth among marketers. The results will be published on this platform after the summer of 2018 and off course during our event in October.READ THE STUDY
Stay tuned for the latest schedule, timing, presenters and keynotes for our 2018 edition of the Brand Growth Event.
Travelbird is an online travel agency, founded in 2010 in Amsterdam and operates in 11 countries. Fiona is responsible for Marketing, Customer research and the Traveller success team. Let’s call[…]Read more
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