About The Ingredients for Brand Growth

The Ingredients for Brand Growth is an initiative from DVJ Insights, an award winning marketing research and analytics bureau that supports clients in realizing brand growth. The platform is made by and for marketers who want to engage themselves with brand growth. Together we seek the things that make brands great.

The Ingredients for Brand Growth is composed of three elements: an event, a study and expert interviews.  All these elements bring together marketing practice and science.

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Brand Growth Interviews

Annemarie Joosen – Marktplaats

Annemarie Joosen is CMO at Marktplaats and its Belgian equivalent 2ehands.be. A common thread throughout her career is the challenge to match behavioural data with ‘softer’ brand-KPIs, which she has[…]

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Kevin Sharpless – Bloomberg

Kevin Sharpless is Head of Marketing EMEA at Bloomberg Media Group. Bloomberg is a major global provider of 24-hour financial news and information, including real-time and historic price data, financial[…]

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Marieke van Balen – PepsiCo

Marieke van Balen is one of the 3 Commercial Directors at PepsiCo Benelux. PepsiCo’s brand portfolio is divided in 3 categories: Snacks, Nutrition and Social Beverages; Marieke is responsible for[…]

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Brand Growth Event 2018

On the 4th of October 2018 we organised our second edition of the Brand Growth Event. Keynote Les Binet joined us among some other great presenters while discussing last year’s theme Media. To reminisce last year’s edition, you can view the photo gallery.

Photo gallery

Brand Growth Event

Every year we organise our Brand Growth Event. We let the best speakers take the stage to share their take on how brands grow. Furthermore, we present the results of the ingredients for growth study.


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The study

The second part of our search for growth is a comprehensive quantitative study on the developments in the field of marketing.  The emphasis is on brand growth among marketers.


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Expert interviews

Throughout the year multiple interviews were conducted with marketing and media managers.
All interviews will be aggregated to give a sublime recipe for growth.


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Contact us!

Need more information? Please send us your name and email and we will inform you on short notice.